PHN Fashion Fix: Beyonce Presents Ivy Park [Active Wear]
By: Rome White
Today I happen to run across something quite
interesting. Beyoncé has launched an active
wear line. The line is called Ivy Park,
The looks that I’ve seen so far seem fun enough, and the
branding is definitely there with Ivy Park plastered somewhere on the material
of the clothing for most of the pieces. This is definitely something different
from her days of doing House of Dereon with her mother Mrs. Tina Lawson. Even
though it has some elements of Mrs. Knowles-Carter shop.beyonce.com style
(plastering of words on the clothing) I think it’s a great element branding
wise.
It lets the potential consumers know who you are wearing,
and also shows that you are vested in the brand. It is also a chance to show
off your BeyHive Pride (I think that’s a thing). In any case the King Bey
herself shows no sign of slowing down and is slowly but surely building her
empire.
I’m excited to see what’s in store for Beyoncé, and her brand.
In the mean time she has released Ivy Park to tide us over util her next
release (which I’m hoping is the new album). According to www.ivypark.com Ivy Park will be available
April 14th, 2016 and will also be available at these retailers:
Nordstrom, Topshop, and Zalando.
Picture Source: Ivy Park
